Article Writing Tips - 'Jealously' Guarded Tips For the Article Marketing High Roller

Author: Fabian Tan

If you are writing an article for a company or business that is to be used to promote or bring interest to specific product, you will want to consider a few article writing tips. The tips provided herein have been proven successful in creating some of the best articles found on the Internet today.

Most people who read articles don't want to read something that reads like an instructional manual. They want to read an article that is informative, yet easy to read. So the first thing you want to consider is your writing style. Your writing style should match the type of product or service that you are writing about.

If you are writing about greeting cards you will most likely want to write in a different style than if you were writing about hospital medical equipment. When it comes to greeting cards you probably want to write in a more conversational and witty manner, whereas if you are writing about medical equipment you most likely want to come off a little more professional.

Another one of the valuable article writing tips is to write your article in a way that it asks a question and then follows up with an answer. Consider the product or service that you are writing about. Then imagine what questions you would ask if you were looking to try out that product or service. You can then turn those questions into excellent articles.

Above all else, read your article out loud after writing it and make sure that it sounds well. Check it for spelling and grammar mistakes. Many people will immediately stop reading an article if it is poorly written.

About the Author:

Fabian Tan is a well-known Internet
Marketing expert and the author of the popular 59-page Report:



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Article Source: ArticlesBase.com - Article Writing Tips - 'Jealously' Guarded Tips For the Article Marketing High Roller

Web Copywriting - When Should You Use Features?

Author: Francis Lui

In copywriting, it's commonly known that you should always state the benefits rather than the features. But does that mean you should never state features? No, not at all. Sometimes features can sell better than benefits.

For instance, let's say you're selling a computer. If you're selling to people who are savvy about computers, listing the features is a good way to sell the computer to them. You can tell them that the computer is a Quad-Core 2.4 GHz with 4 GB RAM, has a 500 GB hard drive, and comes with a 24-inch wide screen LCD monitor. That will get them excited.

Because they're savvy about computers, they already know the benefits of the features listed. Stating the benefits would be too obvious to them. It'll waste their time and bore them, maybe even lose their interest. With these prospects, you'll want to get to the point right away and state the features.

Another good time to use features is after you have listed the benefits earlier in your sales copy. The benefits get your prospects emotionally sold on the product or service. But afterwards, they need rationale to justify it. And that's where the features can come in.

When you show the features, you show them what they'll be getting. It gives justification for their purchase and removes buyer's remorse.

So if you're wondering if you should emphasize the features instead of benefits, consider your prospect. If the prospect already knows the benefits of the features, such as technically savvy prospects, state the features instead of the benefits.

To provide justification of your prospect's decision to buy, you can list the features as bullet points later in the copy. Or you can describe the features in paragraph form.

About the Author:

Want more web copywriting and Internet marketing tips?

Get your FREE 31-page report along with a FREE newsletter subscription to The Web Copy Letter at http://www.francislui.com/. Visit his site now by clicking on the link.

Francis Lui is a web copywriter with web technical skills.

Article Source: ArticlesBase.com - Web Copywriting - When Should You Use Features?